#youtubeads (2022)

YouTube tests users' tolerance for ads

YouTube is trying to figure out exactly how many ads its users will tolerate before heading elsewhere. Some social media users in recent weeks have complained about seeing eight or even 10 consecutive unskippable pre-roll ads; before a video begins, YouTube typically will display two pre-roll ads. (Goldman, 2022)

We like to think of Bumper ads as [a quick and fun format and as] little haikus of video ads – and we're excited to see what the creative community will do with them. (Lupier, 2016)


Goldman, Jeremy. 2022. « YouTube tests users' tolerance for increased ad loads ». Insider Intelligence eMarketer (blog). 2022. https://www.insiderintelligence.com/content/catherine.

Lupei, Zach. 2016. « Built for Mobile: Bumper Ads Drive Incremental Reach and Frequency, Particularly on Smartphones ». Google Ads & Commerce Blog (blog). 2016. https://blog.google/products/ads/bumper-ads-drive-incremental-reach-and-frequency/.

Rey, Nancy. 2022. « YouTube Free teste discrètement 5 publicités, au lieu de 2, avant le début de votre vidéo ». Developpez.com (blog). 2022. https://www.developpez.com/actu/336604/YouTube-Free-teste-discretement-5-publicites-au-lieu-de-2-avant-le-debut-de-votre-video-la-fonctionnalite-est-en-cours-de-test/.

Quentin Duchemin, Stéphane Crozat Paternité - Partage des Conditions Initiales à l'Identique