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Microsoft did not technically "buy" ChatGPT, but it has made a significant investment in OpenAI and integrated ChatGPT and other OpenAI technologies into its ecosystem.

Here's a breakdown of the motivations behind Microsoft's deep partnership with OpenAI and its incorporation of ChatGPT:

1. Strategic Integration into Microsoft Products By incorporating ChatGPT into its suite of products, Microsoft enhances the user experience and boosts productivity.

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ChatGPT (2024)